About Businesses for the Boreal

Already, more than 130 companies with annual sales exceeding US$30 billion have pledged their support of the Boreal Forest by endorsing the Boreal Framework. Below you will find case studies explaining how two prominent companies have chosen to support the Boreal.

Case Study: Birks and Mayors, Inc.

Birks, Canada's leading luxury jeweler, has introduced a Boreal Forest pin made from recycled silver, and is developing an integrated marketing communications campaign around their support of the Boreal Forest. Learn more about their campaign and their conservation commitment at www.birksboreal.com.

Case Study: Victoria's Secret/Limited Brands

The Limited Brands, parent company of Victoria's Secret, has announced it will not purchase fiber from caribou habitat unless certified by the Forest Stewardship Council. Its new procurement policy states that it will eliminate all pulp supplied from endangered forests in the Boreal, and use paper that is either 10% post-consumer waste or 10% from forests certified by the Forest Stewardship Council in 2007.

BFTB Campaign Sponsors

The following conservation organizations are working together with First Nations and businesses to foster industry support of Canada's Boreal Forest.

For information on how your company can get involved, contact us.